Makeup That Lasts All Day: A Look at the Phenomenon Known as Baking

Makeup has become almost a necessity for many women, with one in three women refusing to step out of their home without getting all dolled up first. Learning how to apply makeup correctly through a place like Elly Lukas Beauty Therapy College can take time, but proper techniques can guarantee that your war paint will last the entire day without getting smudged. For makeup that lasts all day long, understand how the phenomenon known as baking your makeup can help keep you looking flawless.

The Fundamentals of Baking

After you have primed, moisturized and applied makeup onto your face, you want to “bake” the makeup. Baking involves applying a general amount of translucent powder onto all areas of your face that you have highlighted. This generally includes your forehead, cheekbones, lower jaw, nose and chin. Let the translucent powder sit there for 10 to 20 minutes. During this time, your own body heat will melt the makeup onto your skin for a more pigmented and flawless finish. Baking will also diminish the appearance of pores and wrinkles, and also further enhance the highlighted areas for a more contoured finish.

After the allotted time, dust off the excess translucent powder with a makeup brush. You may also want to take this opportunity to add more coverage in order to blend away any harsh edges that may be left behind. Use a sponge to do most of the blending.

The Downsides of Baking

Taking the time to bake your makeup is definitely worth it considering the fact that your makeup will last longer throughout the day; however, despite the great results seen, many makeup artists don’t recommend baking regularly. Baking uses a generous amount of translucent powder, which means those who bake their makeup regularly are more vulnerable to clogged pores and acne.

If you have baked your makeup, spend some extra time at the end of the night making sure you have removed all of your makeup before you head to sleep. You might want to consider exfoliating your skin as part of your nighttime regime.


Baking your makeup can not only make it last longer, but can also give you a more refinished and refined look. You can use just about any type of translucent powder to achieve the desired results. The whole process is quite easy although it does mean you’ll have to go through the hassle of spending some extra time in the morning applying your makeup. 

Author: Elizabeth Engel Hardt

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